Brand identity and website concept for a five-star apartment building located in Veszprém.
My role focused on brand development, including a logo design with visual direction, alongside a conceptual website design to define the digital tone.
Date
2025
client
Valley Residence
made at
Paper Dog
Logo Concept
The logo concept was created to mimic the building’s outer stepped shape. The mark itself emerges from the negative space of the stylized building blocks. Paring it with a clean font makes Valley Residence’s identity a timeless and elegant visual piece.
The sharp edges from the building’s brutalist architecture make returns throughout the visuals. Neutral, warm colours highlight the interior’s premium and inviting feel, while clear layouts give style to every visual part of the brand’s identity.
